97hi77 Privacy
Policy

1. Data We Collect

97hi77 collects personal data in several ways: directly from you when you register or interact with the platform; automatically as you browse or use our services; and from third-party sources such as payment processors and identity verification providers where applicable. Below is a comprehensive overview of the categories of personal data we collect and the specific data points within each category.

1.1 Registration and Identity Data

When you create a 97hi77 account, we collect the following information:

• Full legal name as it appears on your government-issued identification.
• Date of birth (required to verify that you meet the 18+ age requirement).
• Residential address, including division, district, and postcode within Bangladesh.
• Email address used as your primary account communication channel.
• Mobile phone number, used for account verification and, where applicable, two-factor authentication.
• Username and encrypted password credentials.

1.2 Identity Verification (KYC) Data

Prior to processing any withdrawal, 97hi77 is required to verify your identity. In this context, we collect:

• A copy of a government-issued photo identification document, such as your National Identity Card (NID) or passport.
• A selfie photograph or live image for biometric matching purposes, where required by our verification partner.
• Proof of address documentation, such as a utility bill or bank statement, where requested.
• Proof of payment method ownership (e.g., a screenshot of your registered bKash or Nagad wallet showing your name and number).

1.3 Financial and Transaction Data

• Deposit and withdrawal transaction records, including amounts, dates, methods, and references.
• Payment method identifiers such as your bKash wallet number, Nagad number, Rocket number, or masked bank card details. 97hi77 does not store full card numbers on its own servers.
• Account balance history and wagering activity records.
• Bonus and promotion redemption records.

1.4 Technical and Usage Data

When you access 97hi77, our servers automatically collect certain technical information:

• IP address and approximate geolocation derived from your IP address.
• Browser type, version, and language settings.
• Device type, operating system, and screen resolution.
• Pages visited, time spent on each page, click patterns, and navigation paths.
• Referring URL (the website or search engine that directed you to 97hi77).
• Session timestamps, login history, and account activity logs.

1.5 Communications Data

Where you contact 97hi77 via live chat, email, or any other support channel, we retain records of those communications, including the content of your messages and any attachments, for quality assurance, dispute resolution, and regulatory compliance purposes.

Data Category	Examples	Primary Purpose
Identity Data	Name, DOB, NID, address	Account creation, KYC, age verification
Financial Data	bKash/Nagad number, transaction history	Payment processing, fraud prevention
Technical Data	IP address, device, browser	Security, platform optimisation
Usage Data	Pages visited, betting patterns	Product improvement, responsible gaming monitoring
Communications Data	Support chat transcripts, emails	Dispute resolution, quality assurance

2. How We Use Your Data

97hi77 processes your personal data only where there is a lawful basis for doing so. The lawful bases on which we rely include: performance of a contract with you (operating your account and delivering our services); compliance with legal obligations (KYC, anti-money-laundering, and responsible gaming requirements); our legitimate interests (fraud prevention, platform security, and product improvement); and, in limited circumstances, your explicit consent (marketing communications).

The specific purposes for which 97hi77 uses your personal data are as follows:

• Account management: Creating, maintaining, and securing your 97hi77 player account, including password resets, two-factor authentication, and session management.
• Payment processing: Facilitating deposits and withdrawals via your chosen payment method (bKash, Nagad, Rocket, Upay, bank transfer, or card), and reconciling transaction records.
• Identity and age verification: Conducting KYC checks to confirm that you are who you say you are, that you are at least 18 years old, and that the payment method you use belongs to you.
• Fraud and security monitoring: Detecting, investigating, and preventing fraudulent activity, money laundering, bonus abuse, multi-accounting, and any other prohibited behaviour outlined in the 97hi77 Terms & Conditions.
• Responsible gaming compliance: Monitoring wagering patterns to identify indicators of problem gambling, applying self-exclusion restrictions, and facilitating player-requested deposit and loss limits.
• Customer support: Responding to your queries, resolving disputes, and maintaining records of communications for audit and quality purposes.
• Legal and regulatory compliance: Meeting our obligations under applicable laws and cooperating with regulatory or law enforcement requests where legally required.
• Service improvement: Analysing anonymised and aggregated usage data to understand how players interact with 97hi77, identify areas for improvement, and develop new features and game offerings.
• Marketing communications: Sending you promotional offers, bonus notifications, and platform updates where you have opted in to receive such communications. You may withdraw consent at any time.

3. Data Sharing & Disclosure

97hi77 does not sell, rent, or otherwise transfer your personal data to unaffiliated third parties for their own commercial purposes. We may, however, share your data with carefully selected third parties where necessary to operate the platform and meet our legal obligations. All third-party service providers who receive your data are contractually required to process it solely for the purposes specified by 97hi77 and to maintain appropriate security standards.

3.1 Categories of Third Parties

• Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Visa, and Mastercard receive the minimum data necessary to execute your payment transactions and comply with financial regulation.
• Identity verification providers: Third-party KYC and biometric verification services that process your identification documents on our behalf.
• Game software providers: Providers such as Pragmatic Play, Evolution Gaming, Spribe, NetEnt, Microgaming, and Ezugi may receive anonymised player session identifiers to operate their game environments. These providers do not receive your full personal profile.
• Cloud infrastructure and hosting providers: Data storage and computing infrastructure providers who host the 97hi77 platform under strict data processing agreements.
• Analytics providers: Anonymised and aggregated usage data may be shared with analytics tools to help us understand platform performance. No personally identifiable information is shared for analytics purposes.
• Legal and regulatory authorities: Where required by law or in response to a valid legal request, 97hi77 may disclose personal data to relevant governmental, regulatory, or law enforcement bodies.

3.2 International Data Transfers

Some of the third parties listed above may be located outside Bangladesh. Where personal data is transferred internationally, 97hi77 ensures that appropriate contractual safeguards are in place to protect the data in transit and at rest, in a manner consistent with the security standards applied within Bangladesh.

4. Cookies & Tracking

97hi77 uses cookies and similar tracking technologies to operate the platform effectively, remember your preferences, maintain session security, and gather anonymised analytics data. A cookie is a small text file placed on your device by a website when you visit it. Cookies do not contain executable code and cannot access other data stored on your device.

4.1 Types of Cookies We Use

• Strictly necessary cookies: These are essential for the platform to function. They manage your login session, maintain your account authentication state, and prevent cross-site request forgery. You cannot opt out of strictly necessary cookies while using 97hi77.
• Functional cookies: These remember your preferences, such as your preferred language and display settings, so you do not have to reconfigure them on each visit.
• Analytics cookies: These collect anonymised data about how players use the 97hi77 platform, which pages are visited most, and where errors occur. This data is used exclusively for product improvement and is never linked to your personal identity.
• Marketing cookies: Where you have consented to receive personalised promotions, these cookies help us understand which offers are most relevant to your gaming preferences and tailor communications accordingly.

4.2 Managing Cookies

You can manage or disable non-essential cookies through your browser settings at any time. Please note that disabling functional or analytics cookies may affect the quality of your experience on the 97hi77 platform. Instructions for managing cookies are available in the help section of all major browsers, including Chrome, Firefox, Samsung Internet, and Opera Mini.

5. Data Security

The security of your personal data is a core operational priority at 97hi77. We implement a layered set of technical and organisational measures designed to protect your data against unauthorised access, accidental loss, alteration, or disclosure.

• Encryption in transit: All data exchanged between your device and 97hi77 is encrypted using 256-bit TLS/SSL protocols, the same standard used by major international financial institutions.
• Encryption at rest: Sensitive data fields, including identity documents and financial records, are encrypted within our database infrastructure using AES-256 encryption.
• Access controls: Access to personal data is restricted on a strict need-to-know basis. 97hi77 employees and contractors can access only the data required to perform their specific duties, and all access is logged and audited.
• Two-factor authentication: Players are encouraged to enable two-factor authentication (2FA) on their 97hi77 account. 2FA is required for all withdrawal requests above a defined threshold.
• Penetration testing and security audits: The 97hi77 platform undergoes regular security assessments to identify and remediate vulnerabilities before they can be exploited.
• Incident response: In the event of a confirmed data security incident that poses a material risk to your personal data, 97hi77 will notify affected players without undue delay and take all reasonable steps to contain the incident and prevent recurrence.

While 97hi77 takes every reasonable precaution to secure your data, no digital platform can guarantee absolute immunity from all security threats. You play an important role in keeping your account secure by choosing a strong, unique password, not sharing your credentials, and logging out when using shared devices.

6. Data Retention

97hi77 retains your personal data for the period necessary to fulfil the purpose for which it was collected, subject to any longer retention period required by applicable law or regulation. The following general retention principles apply:

• Active account data: Personal data associated with an active 97hi77 account is retained for the full duration that the account remains open, plus a post-closure period as detailed below.
• Post-closure retention: Following voluntary or enforced account closure, 97hi77 retains account records (including identity verification documents and transaction history) for a minimum period of five (5) years to comply with anti-money-laundering (AML) and financial record-keeping obligations.
• KYC documents: Identity verification documents are retained for the duration of the account relationship and for at least five years following account closure.
• Transaction records: Financial transaction records are retained for a minimum of five years in accordance with applicable financial regulation.
• Support communications: Records of customer support interactions are retained for up to three years from the date of the interaction.
• Marketing data: Where you have opted in to receive marketing communications, your contact preferences are retained until you withdraw consent. Following opt-out, we retain a record of your opt-out decision to ensure no further marketing communications are sent.
• Anonymised analytics data: Aggregated, anonymised usage data with no personally identifiable attributes may be retained indefinitely for platform research and product development purposes.

When the retention period for a category of data expires, 97hi77 will securely delete or irreversibly anonymise that data in accordance with our internal data lifecycle procedures.

7. Your Rights

As a 97hi77 player whose personal data we process, you hold a number of rights in relation to that data. 97hi77 is committed to honouring these rights promptly and without placing unnecessary barriers in your way. To exercise any of the rights listed below, please contact us at [email protected] with the subject line "Data Rights Request" and include your registered account username and a brief description of your request.

• Right of access: You have the right to request a copy of the personal data 97hi77 holds about you, along with information about how it is being used and with whom it has been shared.
• Right to rectification: If any personal data held by 97hi77 is inaccurate or incomplete, you have the right to request that it be corrected. For certain data fields (such as your name or date of birth), correction may require submission of a supporting identification document.
• Right to erasure: In certain circumstances, you have the right to request the deletion of your personal data. This right is subject to limitations where retention is required by law (such as AML-mandated record-keeping obligations) or where the data is needed to defend a legal claim.
• Right to restrict processing: You may request that 97hi77 temporarily halt the processing of your personal data in certain situations — for example, while the accuracy of the data is being disputed.
• Right to data portability: Where processing is based on your consent or on a contractual basis, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to the processing of your personal data for direct marketing purposes at any time, with immediate effect. You may also object to processing carried out on the basis of our legitimate interests, though we may be required to continue processing where compelling legal grounds exist.
• Right to withdraw consent: Where processing is based on your consent (such as for marketing communications), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.

97hi77 will respond to all data rights requests within 30 days of receipt. In complex cases we may extend this period by a further 30 days, in which case we will notify you of the extension and the reasons for it. There is no fee for submitting a data rights request. We reserve the right to decline requests that are manifestly unfounded or excessive, and will provide written reasons if we do so.

8. Contact & Complaints

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 97hi77 handles your personal data, please contact our data protection team using the details below. All privacy-related queries are treated with the same 24/7 priority as our general player support.

If you are not satisfied with the way 97hi77 has handled a privacy concern after contacting us directly, you have the right to escalate your complaint. We take all unresolved privacy complaints seriously and will work constructively to find a resolution.

97hi77 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, platform functionality, or applicable legal requirements. Material changes will be communicated to registered players via the email address on their account. The "Last Updated" date at the top of this page indicates when the most recent version was published. Continued use of 97hi77 following any update constitutes acceptance of the revised Privacy Policy.